Saturday, June 17th, 2017

 

A store you can obtain the best food in. Tesco and basic principles of its marketing strategy

Tesco Extra
Food belongs to such goods that are necessary for the existence of people. It is proved by the fact that since the beginning of the mankind people have always demanded to have something to eat. That’s the reason why, food market is getting year-by-year improvingly competitive as the tendency internationally is to allow smaller entrepreneurs enter foreign markets and acting against major corporations in order to avoid arising of monopoles. Nonetheless, concerning bigger stores in this area, such as Tesco, we have to be aware that their improving popularity is very easy to explain.