Increasing competition on different markets at present lead to the fact that rising percentage of enterprises started to look for alternatives. Most of them are connected with taking risk, because expanding on new markets are always an enigma. It is indicated by the fact that generally in similar countries the economical and political situation is not stable at all.

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Autor: Michael Bernath

This is also connected with Russia, which is the biggest country on Earth regards space available. That’s the reason why, we are recommended to not forget that there is a significantly improving probability that in order to enter this market and decrease the risk of failure, acquiring GOST certification may be a necessary option . It is implied by the fact that rising percentage of Russian customers say that this certification is a reliable source of information in terms of the class of a product made by a foreign enterprise. Hence, we ought to not forget that getting it might help us significantly to attract the attention of Russian customers.

What is more influential in case of GOST Russia is that this documentation is really hard to get. This doesn’t imply that it is impossible, but rather that a lot of work has to be put into the whole process in order to pass the whole process. Nevertheless, it has been proved by miscellaneous marketing analysts that owing to obtaining it a company can considerably develop the probability that it will grab the attention of broad number of customers. As a result, while preparing strategy for possible expansion on Russian market we should also include obtaining GOST certification as one of the most influential elements that would play a significant role in its final success.

To conclude, the more popular a business is, the more should we think about various possibilities regards directions for an expansion. Hence, GOST Russia may sound to them as an attractive chance to boost revenue and sales numbers and maybe capture quite high market share on the market of future.