What if your business is not able to develop needed product alone?

In order to be favourable, business needs to develop all the time. If not, its competitors will gain advantages. After a while it might be simply too late to catch up. 1 of the field which are the most crucial to be constantly developed, is IT.
At this moment, there are a lot of new IT solutions which might make firm
far more favourable and a great deal more popular among clients.